collective thinking in the digital revolution
This is a book about how to use email to deliver low cost but very effective newsletters to hundreds and perhaps thousands of prospects, clients, customers, and other interested subscribers.
This book draws upon the wisdom and experiences of successful e-marketers. It includes additional resources such as an email newsletter glossary, checklists, and links to web sites.
The purpose of this book is to help you prepare effective email newsletters and to devise an email newsletter program that will help you achieve your goals. After reading this book you will be able to create very effective email newsletters for your business. Have fun!
Twitter is revolutionising the way information is spread across the globe and constantly gives us an indication of what our planet thinks, feels and does 24 hour a day. "Don't tell Ashton" is an extraordinary social experiment launched by students from the Berghs School of Communication in Sweden with the aim to explore the possibilities of social currency and prove the revolutionary power of Twitter and its 140 characters. How does it work?
Well, It is the first social artwork made by Twitter users! All you have to do is to join it by tweeting about it, so your profile picture will be visualised in the artwork giving a sense of your everyday online impact...the more the followers you have, the bigger the picture is in the frame. The artwork will be later made into a physical piece by Swedish artist Jon Holm. But, please don't tell Ashton Kutcher! He's got enough followers to fill the entire frame!
Here is a video with the explanation of the project...have a look!
And here is a video of the case history that proves the huge success of this social experiments.
This infographic from Get Satisfaction represents an interesting look at the evolution of the social consumer and the social crm. It also shows the change that social media is bringing to consumer behaviour and how this is leading brands to engage with consumers differently from the past.
Here is the Altimeter’s latest maturity roadmap on how to integrate social media into a website; it is based on dozens of interviews and evaluations of existing websites and covers lots of interesting case studies.
The roadmap shows us the evolution of the social corporate website through a six-steps path:
Here below you can find the slide show presentation and the webinar recording released by Jeremiah Owyang of Altimeter Group
Here is a very useful how-to-do guide released by StrongMail. It covers best marketing practices, tips and practical advices to build your facebook community in five steps. The approach is not different from the basic of Marketing 101:
Have fun and share!
I was looking around at my company for an online service supplier to get some job done online when I bumped into a brilliant site called Fiverr; a smart site that gets cool things done for you for just five dollars! Can you believe it?
Fiverr is a marketplace where users can claim any kind of task and service they are willing to provide to others at the cost of $5. The services provided range from social media services for business to content creation to financial services to funny and unusual performances. Have a look at the Fiverr social marketing page just to have an idea of what you can get for $5!
This site is also an easy way to make instant cash on the following services:
Gifts
Graphics
Video
Social Marketing
Travel
Writing
Postcards
Advertising
Music & Audio
Fun & Bizzare
Tips & Advice
Business
Technology
Programming.
Here is a video showing how Fiverr works and how to make money with it.
LinkedIn has just reached 100 million professionals worldwide. Here is the infographic...Have a look!
An interesting video from Alex Trimpe that shows how much Facebook is nowadays part of people's life.
<p>The World Is Obsessed With Facebook from Alex Trimpe on Vimeo.</p>
I've also included the infographic from Online Schools that inspired the making of the video.
Facebook is an incredible channel for spreading your content to a huge and active audience; anyway, posting a video or a status update doesn't matter if no one sees it!
These are 20 handy ideas for an effective content building strategy!
Here is the 2011 Facebook Page Marketing e-book
Here is an handy e-book - released by BuddyMedia - which reveals us the 5 most important metrics we should be tracking on Facebook:
I hope you can read it directly from this page. Anyway, you should be able to download it somewhere here below or here
But let's now have a closer look at these Top Five Metrics:
1. Tab View: Tab View is roughly equivalent to Page View metric; it lets you know how many people are seeing your custom content. If your daily Tab View is lower than your daily Fan Increases, you've got your users going to the wrong place. But, if your Tab Views are higher than your daily Fan Increases, you're doing a good job of driving return visits.
2. Engagements: Engagement is the first action you want your users to take on your Page ( click-to-view for a video or click-to-vote for a poll)
4. Submits: Submitions are the social equivalent of Conversions. You get success if you can get users and fans share your content with their friends via News Feed. On Facebook it's all about whether or not your user submits and shares.
Here is the e-Book! Hope it works...and please, let me know if you find it helpful.
Hi!
My name is Pasquale Quarta, I'm a strategic planner and this is my "social notebook" I'd like to share with you. It tells us about smart Social Thinking in the Digital Revolution featuring people's behaviors and insights, social media strategies, digital trends and interactive marketing ideas...
Hi!
My name is Pasquale Quarta, I'm a strategic planner and this is my "social notebook" I'd like to share with you. It tells us about smart Social Thinking in the Digital Revolution featuring people's behaviors and insights, social media strategies, digital trends and interactive marketing ideas...
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